The company, founded by billionaire Jeff Bezos, said that faster service for millions more Americans would change "daily life for rural customers."

Amazon is rolling out a game-changing expansion that could make Prime membership even more essential, especially for shoppers outside major cities. The retail giant announced it will extend same-day and next-day delivery to over 4,000 smaller cities, towns, and rural communities across the U.S. by the end of the year.