Infosys Aster and Adobe’s marketing tools will help marketers create personalised, data-driven customer journeys.

With the promise of adtech accelerators, “transparent” procurement and renewed consumer trust, the government is looking to ...

The Alternative Investment Market (AIM) is set to shrink by a fifth this year, as 61 companies representing £12.3bn of market capitalisation have announced plans to leave the junior market.

Marketing plans are essential documents for virtually any business; it is hard to do great marketing without a clear plan. Unfortunately, many marketing plans simply don't work very well; they add ...

The British Business Bank is allocating more money to startups as part of the U.K.'s industrial strategy. And despite a ...

The aim is to make Shein-branded clothes in India not just for local sales but also for international markets, starting with the US and UK, within the next 6 to 12 months.

As sustainability becomes a major selling point, the European Union is introducing stricter rules to protect consumers from ...

When you present your strategic marketing plan to investors or your business's executive team you're actually selling your ideas to them rather than reading off a detailed plan. Great ...

Fashion retailer Shein and partner Reliance Retail plan to rapidly expand their Indian supplier base and start overseas sales ...

More than four in 10 companies in Hong Kong expect to increase spending on advertising and marketing (50%) and business travel and entertainment (43%) in 2025, according to a new study by American ...

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan.