Energizer Bunny exemplifies the key benefit: energy. Returning to jingles, slogans, symbols, and mascots to communicate advertising ideas and personalize brands makes sense based on earlier successes.

Total advertising expenditure in China reached $120 billion in 2009 (Ng, 2010), making it the fourth largest market in the world. And that figure still is growing, with cautious predictions that it ...

Indian rupee symbol History is littered with nationalistic symbols — some have faded into obscurity while others still remain culturally relevant. Looking back, Kumar says it’s a challenge for ...