If you're looking for new ways to make your advertising and social media copy pop, you might want to try a writing device called the metaphor. Metaphors have been used for decades by marketers to ...

Cue up the Paul Ryan 2012 Republican National Convention bit about college grads living at their parents' house "staring up at faded Obama posters." Obama's done. It's the perfect metaphor for ...

The company beckons US residents to rise up for the throne by creating their own Metaphor-themed campaign posters at Awaken2024Campaign.com (powered by Snapchat). Fans are encouraged to share ...

But they aren't the only genre to use this trope. Suspense movies love posters that convey a 'man on the run' metaphor. These posters are colored blue, slightly tilted, and show the character ...

Zaltman, Gerald, and R. Coulter. "Seeing the Voice of the Customer: Metaphor-based Advertising Research." Journal of Advertising Research 35, no. 4 (July–August 1995): 35–51.