An effective pricing strategy in the fashion industry is one that can be justified based on the quality of goods being sold, location and competition. Since the fashion industry is extremely compe.

Nike shares surged 13.3% on Friday as an encouraging forecast on the back of its turnaround effort and plans to reduce China ...

A market-based pricing strategy is also known as a competition-based strategy. In this pricing strategy, the company will evaluate the prices of similar products that are on the market.

News, analysis and opinion on pricing, promotions and sales strategies and how to build the latest thinking into your marketing plan.

Price is a huge part of that, so it makes sense to have them as close together as you can.” Perhaps unsurprisingly, according to Marketing Week’s research, CMOs (46.2%) are much more likely to report ...

And it's not just one group. As Boris stops and smells the exact same street corner he did just hours ago to decide if it's ...

As any experienced marketer knows, developing strategy is one thing—managing the change process to embed that strategy in the organization is quite another. All too frequently, companies make ...

Access Adidas stock price history with daily data, historical prices, all-time highs, and stock chart history. Download and analyze trends easily.

Nike shares rose after announcing a production shift from China. The company anticipates tariff costs of $1 billion. Price ...

Beyond Pricing: Strategies for Business Growth. Explore how smart companies understand their customers’ value journey and design an end-to-end revenue strategy that capitalises on the true earning ...

Tiered Pricing Strategies – Implementing differentiated pricing gives companies flexibility. By offering high-value and economy-tier product options, ...