Sports brand adidas has unveiled a new strategy that focuses on its direct-to-consumer (DTC) business. According to a press statement, adidias' investments into product development, marketing ...

Adidas’ new Boost footwear range will vie for dominance of the running market with rivals Nike and Asics. The company will position the ‘Boost’ footwear range, launching later this week (13 February), ...

A sculpture of Chinese hurdler Liu Xiang is displayed inside a Nike Inc retail store in Beijing. The American sports brand says it is going to adopt a low-price strategy ahead of an expected ...

Benzinga - Video. Adidas Flags Rising U.S. Product Costs from Tariffs, Says Global Trade Dispute Prevents Clear Pricing Strategy. Posted: April 30, 2025 | Last updated: April 30, 2025 ...

Expecting a hike of up to $1.8bn in the cost of sourcing its products over the next five years, German sportswear giant Adidas Group is realigning its supply platforms – including an "aggressive ...

Adidas is considering price increases should the Trump administration’s tariffs remain in place. CEO Bjørn Gulden said on a call with analysts Tuesday that this hasn’t happened yet, but said ...

Part of the strategy includes a commitment to using 40 % Better Cotton by 2015 and 100% Better Cotton by 2018. The Adidas Group co-founded the Better Cotton Initiative which aims to improve the ...

As a number of Adidas’ high-profile celebrity partnerships fizzle out — or in the case of its collaboration with Kanye West, a.k.a. Ye, go up in flames — the company is shifting its strategy to make ...

Today, the adidas Group launches its Sustainability Strategy, “Sport needs a space,” as part of its 2015 Sustainability Progress Report.Rooted in the company’s core belief that sport has the power to ...