Gaston van der Laar and Lianne van der Berg Weitzel Gaston van de Laar and Lianne van den Berg-Weitzel, from Claessens Product Consultants, describe three research studies which look at the critical ...

which show the original logo morphing into the geometric version. According to Trollbäck+Company, the studio reduced the updated mark down to its core components, broke it apart, and then used the ...

A British design studio reduces some of the world’s most recognizable logos to abstract paintings ... everything but their most basic graphic shapes, then threw them on canvas.