Optics are fundamental to AR/VR devices, enabling realistic user experiences through advanced lenses, displays, and imaging systems. In AR, optical systems such as waveguides and lightguides ...

Apple has reportedly canceled its AR glasses project. Here’s why we may not see any sort of Apple Glasses project anytime soon.

OpenAI’s recent trademark filings for humanoid robots, VR headsets, AR glasses, smart jewelry, smartwatches, and wearables signal a significant shift in the company’s strategy. This isn’t ...

Apple AR glasses, smart glasses, and AirPods with cameras have to happen because Apple has to extend AI beyond the iPhone.

Logo design is not an exception; augmented reality (AR) is altering brand interaction with consumers. In an environment when attracting attention is more difficult than it has ever been, companies ...

“It’s a huge game changer,” said AR / VR expert and investor Tipatat Chennavasin. As a cofounder and general partner of the Venture Reality Fund, Chennavasin has a financial interest in this ...

A new report from Bloomberg’s Mark Gurman has suggested that the Apple AR glasses are three years away from reality.

Meta's Reality Labs division achieved a significant milestone in Q4 2024, generating $1.1 billion in sales, primarily driven by the success of the Meta Quest 3 ...