“Cultural relevance of AI ads influences my brand perception”.

Hassan, R. (2025) The Impact of Entrepreneurship Knowledge Transfer on Economic Empowerment among Housewives of the FELDA Second-Generation in Bera, Pahang. Open Journal of Social Sciences, 13, ...

Organisational Readiness for Implementing Change (ORIC) 41 (10 items (Likert scale 1–5, two subscales), measures shared resolve to implement a change (commitment) and beliefs in collective capability ...