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“童心经济”当道,品牌如何让成年人为“幼稚”买单?
其实从品牌们的动作来看,虽然玩法契合“小孩子”的童趣,但更多的是在让“大孩子”心甘情愿地为之买单。有数据调查显示,在儿童节消费客群中,25-35岁年轻父母占比达68%,许多家长倾向于购买自己童年的同款商品,带有“怀旧元素”的儿童节商品更能激发消费欲望 ...
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