2025 年的全球营销格局充满活力。人工智能的快速发展和可购物广告的兴起带来了令人兴奋的机遇，但该行业也在应对全球市场的波动，包括供应链的不确定性和消费者情绪的变化，从而带来了真正的挑战。 尽管存在这些不确定性，但作为营销人员，你的固有 ...

Milan, June 3, 2025 – According to data released by Auditel, the Italian TV JIC, and analysed by Nielsen, a global leader in audience measurement, data, and analytics, on average, over 8 million ...

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical ...

NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge ...

Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on ...

Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

Achieve clarity in your marketing strategy and drive impactful results by navigating chaos with data-driven insights from Nielsen’s 2025 Annual Marketing Report. Achieve clarity in your marketing ...

Nielsen es líder mundial en medición de audiencias, datos y análisis, y da forma al futuro de los medios de comunicación. Medimos el comportamiento en todos los canales y plataformas para descubrir lo ...

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower ...

Find out the latest advertising spend trends and competitive dynamics shaping European retail. Tailored for SMBs, this ...

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