X has accused the companies of colluding under the Global Alliance for Responsible Media to withhold billions in ad revenue ...

FMCG, beauty, technology and tourism are key brand categories partnering with influencers to drive awareness and engagement ...

To address this challenge, brands are increasingly turning to gamification – a strategy that integrates game-like elements ...

However, lack of reduction in the 18% GST on advertising services remains a missed opportunity, particularly for SMEs and ...

According to media buyers and planners, the formal rate card for IPL 2025 will be finalised after the Champions Trophy and ...

After a premium luggage brand was accused of sourcing products from China, experts decode whether white labelling is as ...

Shiv Aroor is set to leave India Today after an 18-year-long tenure and will soon take on an Editorial Leadership role at ...

Shiv Aroor is set to leave India Today after an 18-year-long tenure and will soon take on an Editorial Leadership role at ...

By freeing an estimated Rs 85,000–1.19 lakh crore in disposable income across 30% of urban households, the policy directly ...

Industry leaders are also expecting the finance minister to lower import duties on raw materials, and improve CBC ...

At India Brand Conclave 2025, industry leaders highlighted the need for real-time collaboration, empowered teams, and a shift ...

The hashtag #Budget2025 trended as brands showcased their agility in engaging with current events through memes and clever ...