When it comes to digital fluency, one generation trumps all others: Gen Z. To understand the group’s expectations of the internet, the Center for Generational Kinetics and WP Engine conducted its ...

Coupled with coronavirus induced self-quarantines, nationwide closures of bars, restaurants and public venues have inevitably led to an uptick in social media consumption, particularly on Instagram ...

Global metaverse revenue opportunities on things like live events, ads, social commerce and hardware are projected to reach over $1 trillion according to JPMorgan, and $800 billion according to ...

Final Fantasy Brave Exvius, the first free-to-play game in the Final Fantasy franchise to be built from the ground up for mobile devices, finished a rather unexpected promotion last week. Popular ...

Video games bring entertainment to all, from grandpa playing video poker on his phone to a teenager on her Xbox. Sixty-seven percent of US households own a device that is used to play video games, ...

During the 194th episode of “Marketing Today” I interview Kevin Frisch, who was recently the CMO of Wag and before that the head of performance marketing and CRM for Uber. Before Uber, Frisch served ...

When a 166-year-old iconic apparel and accessories brand enters the metaverse with a splash worthy of New York Fashion Week, it’s a signal that fashion may be shifting towards virtual commerce.

Domino’s New Pizza Chef adds augmented reality (AR) to the pizza-customization and ordering process, allowing users to visualize and order virtual pies. The new AR experience launched on Domino’s ...

This week, we’re delving into the world of young consumers, slightly older consumers, programmatic ad spend and a whole lot of gamers across the board. Reaching what will be the largest generation of ...

An eco-aware lifestyle is an ideal that over 60 percent of Gen Z reported that they adhere to as a rule, per a recent survey of 16,000 Gen Z consumers, and it’s driving their purchasing decisions, ...

I’m excited to announce that I’m leading the reboot of A List Games, which Ayzenberg originally launched in 2011 as a digital game publisher. For this latest iteration of A List Games, we’ll work with ...

Marketers are ready to tackle the new year, as evidenced by a new CMO Council report in which 65 percent of marketers say they plan to increase marketing spend through 2021. Just 10 percent will ...