On May 29, JD.com announced an upgraded strategic partnership with Xiaohongshu, launching the “Red-JD Plan.” Starting from June 5th 2025, except for a few special categories, all brands and merchants ...

A guide including: the major Tmall advertising formats; How to create a strategy for each type of Tmall advertising; What is a good ROI; How to create a Tmall advertising spending plan in 3 simple ...

Amid the Covid-19 epidemic, Tencent released its Q4 2019 results. The performance is overall good, with a large uptake of Mini-program transactions and revenues from FinTech sector. A service ...

Douyin has recently been hitting the tech news because of its amazing e-commerce performance. Luo Yonghao, a tech KOL, sold 168 million RMB (25 million USD) worth of products in a few hours during his ...

Douyin, the Chinese version of Tik Tok, has taken the country by storm. With 600 million Daily Active Users using the App an average of 67 minutes per day, Douyin is the right place to reach out to ...

Weibo used to be the one-and-only social platform in China – it has since been overshadowed by WeChat and newer entrants such as Toutiao or Douyin. Is Weibo dead, dying, or is it actually secretly ...

With hundreds of millions of RMB of sales generated in a single live-stream, Douyin (the Chinese version of Tik Tok) is becoming a growing hub of e-commerce in China. But how can brands get started ...

Tencent is and has almost always been in a deadly fight against its arch-rival Alibaba for the domination of online payment, social sharing, e-commerce and more. The release of “recommended products” ...

June 20th marked the official conclusion of China’s 618 Mid-Year Sale in 2022. How was the result? According to Syntun 星图数据, during this year’s 618, the total online revenue reached 695.9 billion CNY ...

China’s marketing landscape is becoming increasingly localized this year, striking a delicate balance between genuinely understanding GenZ and overdoing it. Spend over 5 minutes on social media ...

WeChat just released its most rigorous policy to date regulating incentived sharing and external links. The policy banned some of the most common campaign tactics. Here are some of the highlights of ...

A campaign by the famous WeChat KOL “New World” 新世相 recently got viral… then blocked. What are the risks of viral marketing on WeChat? And what can you learn from New World for your own campaigns? The ...