As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

iMotions Lab is a modular system, with a central Core upon which a variety of biosensors and their corresponding modules can be integrated. This multi-modal approach is designed to streamline human ...

Listen to the article iThis is an audio narration of the article, made using Generative AI technology. Please note that occasional mispronunciations may occur. Discover fascinating neuromarketing ...

In this paper we introduce AFFDEX 2.0 – a toolkit for analyzing facial expressions in the wild, that is, it is intended for users aiming to; a) estimate the 3D head pose, b) detect facial Action Units ...

Eye tracking technology is a powerful tool that has revolutionized the field of market research, psychology, and human-computer interaction. The recent development of both commercial and free ...

Have you ever noticed how a bright red “SALE” sign instantly grabs your attention, much the same as “STOP” signs, or how a blue-walled café makes you feel relaxed? Color affects us all the time and ...

Great entertainment captivates, connects, and resonates. Our advanced media testing solution empowers content creators, studios, and marketers with deep audience insights—decoding both the emotional ...

Students are seeking cutting-edge experiences that make their applications stand out in a competitive job market. iMotions Online for Education gives undergraduate and graduate students neuromarketing ...

Media Analytics powered by Affectiva’s technology, provides robust, data-driven insights to help you optimize your ad content, refine media spend, and connect with your target audience. Our ad testing ...

The 5-day iMotions Academy is tailored to provide value to researchers across a range of industries or academic fields. The training is ideally suited for those who have beginner or intermediate ...

The average person spends the majority of their waking time in front of a screen – but what are they really looking at? Screen-based eye tracking allows for the measurement and analysis of visual ...

In this article, we would like to honor influential contemporary neuroscientists that had a major influence on the development of human behavior research. They all have their unique perspectives and ...