The IAB MENA report highlights a 19.8 per cent year-on-year growth in regional digital adspend for the year 2024.

The Luxury Media Group has secured exclusive partnership and media sales rights from Yas Asset Management for the highly ...

A new report by Bain & Company and Fedrigoni finds that luxury packaging is undergoing a quiet and green revolution.

Digital Ink, a next-gen marketing agency based in Ras Al Khaimah, UAE, has commercially partnered with UK-based AI and ...

Gowit has announced the appointment of Cemil Toksöz as Chief Strategy Officer (CSO) who will be integral to the next chapter ...

We asked industry experts if we are over-rotating towards performance marketing and sidelining brand in the regional industry ...

The agency will provide a full spectrum of PR and communications support for Centurion Properties flagship projects.

The transaction applies exclusively to Yazle’s MENA operations; which will be integrated with existing Napptix Gaming 360° ...

Day 3 at the Cannes Lions saw debates on the need for human-led creativity, AI as a tool for growth, and marketing as a ...

The campaign uses a deliberately surreal, AI-style video to spotlight the growing issue of scam messages targeting Aramex ...

The Loudest Roar puts young creative instincts to the test by challenging participants to call the Cannes Lions Grand Prix winners.

Campaign Middle East is on the ground at Cannes Lions 2025 with exclusive interviews and insights from industry leaders.