Sportswear and equipment behemoth adidas has secured a multi-year endorsement with Indian wicket-keeper and batsman Rishabh Pant. Prior to this deal, the 27-year-old cricket star known for his ...

British designer label Burberry have added South Korean actor Son Suk-ku to its roster of celebrity endorsers in Asia. The 41-year-old veteran is known for his versatility across television and film, ...

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Etihad Airways has clinched a sponsorship deal with IPL giant Chennai Super Kings (CSK), led by MS Dhoni. Under the deal, the airline has been named as the official sponsor of CSK. As part of this ...

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Betting data specialist Genius Sports and the Vietnam Pro Basketball League (VBA) have agreed to a long-term, exclusive partnership. Through this deal, Genius Sports will support the VBA’s global ...

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