Shaun White is bringing a fresh, high-energy approach to competitive snowboarding with The Snow League. From its innovative ...

Shaun White tells CNN Sport that he’s hoping to bring about a new age for winter sports with the introduction of The Snow League.

The newest professional snowboarding league offers a chance to step outside of the traditional contest mold.

At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable ...

The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White. Attendees ...

Fresh off the new organization's first competition, White explains the work it took to make it happen—and why he's feeling ...

The future of snowboarding is here. The Snow League, Shaun White’s new professional halfpipe league, debuts Friday, March 7, 2025 at Buttermilk in Aspen. The league features a $1.6 million prize pool.

He retired from competition after the 2022 Winter Olympics in Beijing, but now he’s on a mission to transform the sport in a ...

Legendary snowboarder Shaun White's 'Snow League' competition is on the rise after athletes experienced immense success at the recent event in Buttermilk, Aspen ...

The Snow League’s world debut couldn’t have gone any better, if you ask founder Shaun White. “Honestly, it’s better than I ...