MassiveMusic’s Laura Woźniak sheds light on how a soundscape is a ‘powerful tool’ that brands in Saudi should lean into in ...

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing ...

Al Masaood Group’s Marwah Eltom explains how to do automotive influencer marketing in a smarter and more data-driven era.

The Al Arabia and Multiply Group MOU will focus on acquisitions, market growth and the integration of advertising technology.

Performance marketing agency Digidarts has entered the Middle East region with plans to offer its services to the UAE, KSA ...

DXTA Technology’s Roy Matta discusses the need to transform digital advertising with social AI and in-game brand engagement.

The move signals a shift for the Romans which has operated remotely in the region until now and represents a broader investment in MENA.

Appsflyer reveals mobile app consumer insights and behavioural trends in spending and usage for the holy month of Ramadan ...

OMO entered the gaming space, with an activation on Roblox, aiming to connect with young adults through gamification and ...

As part of the NFL’s Global Markets Program, the 49ers expand to the UAE in efforts to solidify a reputation as one of the ...

Campaign Middle East rounds up the latest updates on social media, content and streaming platform for the month of March.