Here’s how programmatic experts say brands should rethink measurement strategies to get more from their programmatic ...

Will programmatic buying will inevitably lead to a repeat on CTV of what happened with digital media publishers?

Taken together, the reports stand as an indictment of the entire programmatic ecosystem. Critics say the unsuitable ...

Programmatic digital OOH (pDOOH) often gets mistaken for full automation. While it’s a step forward, it represents only about ...

Dentsu has launched a programmatic connected TV (CTV) marketplace in the MENA region, powered by Dentsu Media Exchange (DMX), ...

Programmatic advertising has emerged as a transformative force in the digital marketing landscape, offering advertisers and publishers a data-driven approach to target their audiences.

PubMatic's new AI curation features are helping it forge closer relationships with ad agencies like GroupM that are ramping ...

Microsoft’s decision to sunset its Invest DSP marks a turning point for programmatic advertising. What does this mean for the ...

Podcasting company Acast will enlist its fast-growing stable of on-air talent to provide bespoke audio advertisements across ...

Netflix has enabled programmatic guaranteed buying in Australia for buyers using Google’s Display and Video 360 (DV360) and ...