“While Uber’s new logo, app icons and rebrand might have meaning internally, externally the change hasn’t been received well,” Lynch said, adding that “there would be millions of ...

Uber unveiled a new logo and app icon on Tuesday. The new look debuted alongside the latest Uber app update, version 2.118.8. Uber's new app icon is already causing quite a stir on Twitter ...

SEE MORE You might need a minute before you request your next Uber to locate and or recognize the app icon on your phone as the company unveiled a completely revamped look on Tuesday. In a blog ...

Earlier this month, Uber unveiled a new look, including, among other things, a new app logo. In a complete departure from its original icon featuring a stylized "U," the new icon is a non-distinct ...

If I wasn’t a fan of the curl in the “U” of the old logo I was even less of a fan of the inward serifs of the old icon. But, hey, it was a “U” for Uber and it was shiny like the badge on ...

Boy, the Toronto Maple Leafs picked the wrong day to reveal their new logo. The iconic ... discarded ideas pile. Uber's brand redesign doesn't end with its new iPhone icon; it also includes ...

While Uber’s wordmark was cleaned and tightened up, the the way most of us know Uber–its app icon–was given the biggest refresh. Gone is the minimalistic black and silver “U.” ...

Uber has a new look, leaving behind its familiar "U" and replacing it with what looks like a backwards "C," as part of a rebranding move. The change also gives riders a blue icon and drivers ...

Hate the new Uber logo? Think you can create something better ... with people blasting the new abstract square-inside-a-circle app icon as ugly and confusing. Now 99designs is giving graphic ...

CNN–Uber has a new logo, and the Internet is not pleased. Instead of the stylized white and black “U,” the new design features an image that the company calls the “atom and bit.” ...

NEW YORK — Uber has a new logo and lots of people hate it. Instead of the stylized white and black "U," the new design features an image that the company calls the "atom and bit." While a few ...

Uber unveiled a new logo and app icon on Tuesday. The new look debuted alongside the latest Uber app update, version 2.118.8. Uber's new app icon is already causing quite a stir on Twitter ...