Trump’s tariffs mean brands will lose customer loyalty—and winning it back is ...
For decades, brands have cultivated customer devotion not just by selling products, but by standing for something. Millions ...
CNA12 天
Boosting employer branding in the age of transparency
Global job matching and hiring platform Indeed has created a tool that helps companies assess their workplace reputation and ...
Marketing9 个月
What Consumers Want From Brands: Transparency on Social Media
Some 81% of consumers say brands have a responsibility to be transparent on social media, according to recent research from Sprout Social. The report was based on data from a survey of 1,000 consumers ...
Under30CEO on MSN5 天
15 Ways to Build Trust with Your Audience Using Your Personal Brand
How do you use your personal brand to build trust and credibility with your audience? We asked industry experts to share how ...
Campaign India28 天
Transparency: A critical ingredient for brands to ride the wellness boom
The health and wellness industry is on a meteoric rise, projected to reach $9,245.8 billion globally by 2033, growing at a CAGR of 5.2%. Asia stands at the forefront, accounting for a substantial 33.6 ...
Forbes6 天
How Can Brands Like Tesla And Target Navigate Boycotts? Transparency
Forbes contributors publish independent expert analyses and insights. I cover the intersection of leadership and diversity in business. In today’s hyperconnected world, consumer sentiment can ...
Design Week13 天
“M&S’ minimal cereal packs signal shift to transparency”
It’s not surprising that Marks & Spencer’s new cereal packaging has got the design world choking on its proverbial cornflakes ...