To this end, the concept of a mobile marketing strategy map can help marketers quickly establish and communicate their plans for leveraging mobile throughout the year. Knowledge-based marketing ...

Perceptual maps are the only way to understand what your position is ... Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus professor of marketing. Over the years he ...

Click here for a report on day one of MAP 2012: Effectiveness metrics ... we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

Should I try mobile?? to ?How do I go about building mobile most effectively into my plans?? To this end, the concept of a mobile marketing strategy map can help marketers quickly establish and ...