The bright, sweet, and innocent kawaii aesthetic has taken over in recent years, which is why many people are looking to shop kawaii decor. In order to make over your bedroom, dorm room ...

The aesthetic gives an outlet to those who aren't afraid to take sartorial risks. A fun way to tap into Kawaii fashion is to dress up as a character. Take inspiration from Megan Thee Stallion ...

Kawaii anime, with its cute characters, cheerful tones, and whimsical styles, holds universal appeal. When you need some coziness or just want to smile, these uplifting Kawaii anime series deliver ...

How Japan's "most famous" artist, and others, are subverting the country's cute "kawaii" aesthetic to question the world we live in. More than a millennium ago, the Japanese empress Fujiwara no ...

As the country confronted its imperialist past and sought to repair its international image, a quiet cultural revolution emerged—rooted in the aesthetics of cuteness, or kawaii. Through Hello ...

“cuteness” is one of the most prominent aesthetics of our digitally saturated age, and a veritable industry in itself. Made popular by its seemingly unthreatening nature, cute’s quest for ...

Sanrio is a Japanese company that designs, produces and sells products and their licenses with a focus on "kawaii" aesthetics. This brand, with over 50 years of history, has left an indelible mark ...