This adorable oddity is shaping up to be a full-blown trend—think keychains on luxury bags, surprise collabs, and indie drops ...

A kawaii gaming setup is more than just a space for gamers. It also offers a joyful blend of comfort, aesthetics, and ...

The aesthetic gives an outlet to those who aren't afraid to take sartorial risks. A fun way to tap into Kawaii fashion is to dress up as a character. Take inspiration from Megan Thee Stallion ...

BEENOS Inc. is proud to announce that a new fashion collaboration featuring the iconic 2000s anime Shugo Chara! is now ...

Kawaii anime, with its cute characters, cheerful tones, and whimsical styles, holds universal appeal. When you need some coziness or just want to smile, these uplifting Kawaii anime series deliver ...

By the end of my morning gym sesh, I'm fully drenched in sweat, my face flushed as I Google "Has anyone ever died from a ...

“cuteness” is one of the most prominent aesthetics of our digitally saturated age, and a veritable industry in itself. Made popular by its seemingly unthreatening nature, cute’s quest for ...

As the country confronted its imperialist past and sought to repair its international image, a quiet cultural revolution emerged—rooted in the aesthetics of cuteness, or kawaii. Through Hello ...

How Japan's "most famous" artist, and others, are subverting the country's cute "kawaii" aesthetic to question the world we live in. More than a millennium ago, the Japanese empress Fujiwara no ...