The main ITV logo is a colour-picking design which changes to suit its backdrop as well as the nature of its programming. An example of the company's new idents, designed to position ITV as "a ...

The animation below shows how the eye-catching colour of the ITVX logo now meets in a fluid swoop with the dynamic colours of the ITV1 and ITV Studios brands. ITV Creative and DixonBaxi partnered ...

Inspired by the idents, people are encouraged to customise the logo by filling segments of it with different colour combinations. When they are happy with their final design it is transmitted to the ...

Each colour that makes up the ITV logo represents an individual person’s answer to a question about the arts, science and television. The erupting artwork is an abstract representation of a debate.

The main ITV logo, which will feature on channel 3 in the EPG and its corporate communications, will change colour to reflect the mood and tone of the programme it is promoting. The ITV logo will also ...

Article continues below The chameleon-like logo will change colour to match different programmes across the network. ITV say it is a "warm, bold design based on a formalised version of human ...

What to Read Next The ITV logo has been totally refreshed with a curvy, colour-shifting design that will roll out simultaneously across the ITV channels and their +1 networks, including the ...

ITV's new logo will change colour to reflect different shows. Credit: Photo: ITV The channel's largest on-screen rebrand for more than a decade will drop the '1' from ITV1 and introduce a curvy ...

Inspired by the idents, people are encouraged to customise the logo by filling segments of it with different colour combinations. When they are happy with their final design it is transmitted to the ...