The main ITV logo is a colour-picking design which changes to suit its backdrop as well as the nature of its programming. An example of the company's new idents, designed to position ITV as "a ...

It was supposed to give ITV programmes a fresh and coherent new look. But as the broadcaster unveiled its colourful new logo yesterday, not everyone was so flattering in their assessment.

Inspired by the idents, people are encouraged to customise the logo by filling segments of it with different colour combinations. When they are happy with their final design it is transmitted to the ...

The animation below shows how the eye-catching colour of the ITVX logo now meets in a fluid swoop with the dynamic colours of the ITV1 and ITV Studios brands. ITV Creative and DixonBaxi partnered ...

Inspired by the idents, people are encouraged to customise the logo by filling segments of it with different colour combinations. When they are happy with their final design it is transmitted to the ...

What to Read Next The ITV logo has been totally refreshed with a curvy, colour-shifting design that will roll out simultaneously across the ITV channels and their +1 networks, including the ...

ITV's new logo will change colour to reflect different shows. Credit: Photo: ITV The channel's largest on-screen rebrand for more than a decade will drop the '1' from ITV1 and introduce a curvy ...

Article continues below The chameleon-like logo will change colour to match different programmes across the network. ITV say it is a "warm, bold design based on a formalised version of human ...

The main ITV logo, which will feature on channel 3 in the EPG and its corporate communications, will change colour to reflect the mood and tone of the programme it is promoting. The ITV logo will also ...

A single coherent design system – bursting with personality – unites ITVX and ITV’s channels. A unified approach to logos, colour, typography, voice and motion connects the family of brands ...

ITV2, ITV3, ITV4 and CITV have changed colour scheme to "better reflect their programme mix," says the channel. The main ITV logo is a colour-picking design which changes to suit its backdrop as ...

Last night (July 31), Love Island viewers were shown the famous Big Brother logo, also known as the ... The new design showed an abundance of colour, including a variety of circles filled ...