LU, the iconic biscuit brand renowned for its rich French heritage and delicious quality, is set to captivate the market with ...

According to the Flexible Packaging Association, this segment already makes up around 21% of the U.S. packaging market. For startups, this can mean more agility. For established brands, it can lead to ...

Kunal Sharma, Head of Marketing & Business Head, Modern Trade and Ecommerce at KRBL, explains why it is important for ...

Food packaging is undergoing significant changes due to shifting consumer preferences and regulatory standards. Once viewed ...

Today at Rethink Materials, we sat down with Roger Wright. He has valuable advice for brands on their design for ...

Sustainable cosmetic packaging is no longer a trend—it’s a beauty industry standard. With consumers demanding environmentally ...

Most food we consume has an expiration date, but bottles of water. There's an expiration date on every bottle. Don't be ...

With the luxury branding arena evolving day by day, packaging has emerged as crucial as the product itself. With the arrival of 2025, a clear shift is in progress in how luxury brands are looking at ...

Your brand message has to be about more than the ... and then ensure that this is conveyed in your packaging design. Consider your business goals, why you are communicating with your audience ...