The biggest perfume trend of 22025 has less to do with what something smells and more about how long it lasts on the skin. Paul Benbow, National Trainer and Luxury Educator at Coty explains the ...

2024 was the year of fragrance. There's over 1.7 billion views on #PerfumeTok. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens), many made triumphant returns after years away ...