The beauty industry is officially betting on sports. Some may try to chalk this up to the Taylor Swift effect, but that doesn’t give women—and their varied, multifaceted interests—enough credit.

From the media frenzy that surrounded the 2025 draft outfits to the players showcasing their best hair and makeup looks on ...

But as women, we need to own our feminine side, even on the court." As far as Johnson is concerned, beauty in sports is going through a significant evolution thanks to the rising power players who ...

It wasn’t too long ago the closest the beauty industry got to the world of sport was in recreating a gentle ‘post gym flush’ on skin at fashion week. Here, the makeup artist would explain the look was ...

The beauty industry is officially betting on sports. Some may try to chalk this up to the Taylor Swift effect, but that doesn’t give women—and their varied, multifaceted interests—enough credit.

The beauty industry is officially betting on sports. Some may try to chalk this up to the Taylor Swift effect, but that doesn’t give women—and their varied, multifaceted interests—enough credit.

Over the last year, however, there's been a convergence of beauty and sports, which has been posited as antithetical in the past. That's because, up until now, it's been rare. Typically ...

A third of the women’s sports audience would describe themselves as strongly interested in beauty and cosmetics, according to GWI. Women’s sports fans tend to have deeper, more intimate ...

“What undermines the beauty of the game,” James said ... accelerated by the proliferation of advanced data, calcify across a sport. “I think all sports will organically converge toward ...