Last year we saw plenty of splashy rebrands drop, perhaps most notably the controversial new look for Jaguar. Rather than simply introducing a new logo, it brought an entirely new aesthetic to the ...

"We don't want to own the IP and keep it to ourselves." Amazon unveils plans for game-changing innovation that could ...

Amazon boosts brand ties in original TV shows and films ... leaders and their creative teams who have been integral to building many, differentiated Original programming successes for Prime ...

Tasked with overhauling Amazon’s brand, Koto’s goal was to create a unified, modernised system that moves at the speed of the business itself. Building on the brand strategy work carried out by ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

According to Koto founder James Greenfield, the scale of his agency’s rethink of Amazon’s brand portfolio is ... it has looked to address this by building a new identity system.

Amazon bought the tower from a joint venture between WeWork’s owner and the hedge fund Rhone Capital; and Hudson’s Bay Co., the owner of Saks Fifth Avenue. The trio had bought the building in ...

Amazon is officially shutting down Freevee, its free, ad-supported video streaming service originally launched under the IMDb brand nearly five years ago. Freevee will be phased out over the ...