Tasked with overhauling Amazon’s brand, Koto’s goal was to create a unified, modernised system that moves at the speed of the business itself. Building on the brand strategy work carried out by ...

Last year we saw plenty of splashy rebrands drop, perhaps most notably the controversial new look for Jaguar. Rather than ...

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Brand disasters aren’t the same as business disasters. Business disasters are transitory problems from which companies can easily recover. For example, a series of bad quarterly results is a ...

Amazon's digital ad business is only behind ... packages and to court large advertisers who are more interested in brand-building ads than direct response. As part of its ambitions to grow ...

In-depth Amazon coverage from the tech giant’s hometown, including e-commerce, AWS, Amazon Prime, Alexa, logistics, devices, and more. The front desk inside Amazon’s new Meeting Center building.

Amazon is building a more “generalized and capable” large language model (LLM) to power Alexa, said Amazon CEO Andy Jassy during the company’s first-quarter earnings call yesterday.

Are you a cross-border e-commerce brand looking to make a splash on Amazon? Advertising on the platform is crucial for driving sales and building brand awareness. In fact, Amazon's advertisement ...

Founded in 2015, COOFANDY is a leading menswear brand and Amazon's #1 men's fashion brand, built on the belief that every man deserves to look and feel his best throughout life's journey.

Amazon, plagued by everything from phony Birkenstock sandals to knockoff iPhone chargers, is going on the offensive. One step it's considering is Brand Central, a suite of digital tools under ...