Pre-purchase experience touchpoints represent the various ways potential customers interact with a brand prior to deciding to do business with a company. Some typical pre-purchase touchpoints include ...

By J. N. HalmResearchers have long understood that customer satisfaction is not a simple equation. Every interaction a ...

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

DSW is creating experiences that feel personal and valuable through a combination of static and personalized content.

Emotional Touchpoints is an interview method you can use with people who have dementia. It's a way to engage with people with communication or cognitive difficulties. Useful for: finding out what an ...

Quite literally, Starbucks was worried about all branding touchpoints. A Touchy Subject Your brand, as perceived by the only legitimate judges—your customers—is the sum of all their interactions with ...

Now in an evolved form, MCM describes customer interaction through a much broader array of touchpoints, like emails, e-details, websites, social media and apps. Although based on a similar idea to ...

When done well, personalized offers motivate up to 45% of consumers to make a purchase. But most times, retailers resort to ...

Today, the Chicago White Sox and Fanatics announced a landmark long-term partnership for the company to become the team’s official end-to-end, omnichannel retail partner. Beginning this season, ...

NICE (Nasdaq: NICE) today announced that it was named the Overall Best of Enterprise Connect and recognized for Best Innovation in Customer Experience at Enterprise Connect 2025, a leading conference ...