Each activity falls within the three touchpoint experience categories: pre-purchase, purchase (or usage), and post-purchase. Pre-purchase experience touchpoints represent the various ways potential ...

By J. N. HalmResearchers have long understood that customer satisfaction is not a simple equation. Every interaction a ...

Emotional Touchpoints is an interview method you can use with people who have dementia. It's a way to engage with people with communication or cognitive difficulties. Useful for: finding out what an ...

Now in an evolved form, MCM describes customer interaction through a much broader array of touchpoints, like emails, e-details, websites, social media and apps. Although based on a similar idea to ...

Women's leggings from (left to right) Lululemon, Vuori, Fabletics, Alo Yoga. (Credit: Retail TouchPoints with imagery courtesy each brand) The battleground product is the women’s legging, and in this ...