What is it about clouds that has such sticking power? Clouds get traction as a metaphor because they are shape-shifters, literally. As a result they can stand in for many varied cultural tropes.

Steven Pinker begins a key chapter of his new book, The Stuff of Thought, by unpicking the US declaration of independence to reveal the metaphors beneath the abstractions. The very title, "declaration ...

If you're looking for new ways to make your advertising and social media copy pop, you might want to try a writing device called the metaphor. Metaphors have been used for decades by marketers to ...