Reading is hard. And people are busy. So, when we’re pressed for time, the last thing we want to do is plow through a dense document. In fact, Nielsen Norman Group, experts in eye tracking and ...

While I fantasize that you hang on every word of my fascinating writing, unfortunately that’s not true. Like everyone today, you’re skimming the surface: Dipping into subheads Stopping briefly ...

So here are seven tips to instantly improve Skyscraper readability. 1. Subheads Should Sound More like Headlines Everyone talks about headlines. Barely anyone focuses on subheads. Words matter.

Subheads make it easier for a reader to scan the content of a piece and make up his or her mind about staying on a page, bookmarking an article, sharing it or just passing on it. Plus ...

Agenda is a sans-serif typeface, meaning it has a simpler design without extending flourishes at the end of each letter's strokes. Sans-serif typeface is ideal for subheads, body copy and captions.