British Gas, on the other hand, made the mistake of using its strapline – “doing the right thing” – as a statement of intent. With confusing price packages and complaints about misleading ads, the ...

TUI-owned holiday company Thomson is rolling out a multi-million pound campaign, which aims to bring to life its new customer promise, Discover Your Smile, and the meaning behind the TUI smile logo.

Oasis has added a new strapline as part of a brand refresh its chief executive says is aimed at “staying in tune with the customer”. Boss Hash Ladha – who took over from Liz Evans as Oasis chief ...

GLOBAL - Mercedes-Benz is looking to develop a new brand strapline to bring together its global communications. whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0. According to reports, chief ...

The strapline “Here for you for life” will replace the “Good with Food” line used by its food business, as tipped by Marketing Week earlier this year. It will also roll out across the group’s family ...

Oxfam has introduced a new strapline to communicate its work and objectives – “Be Humankind”. Part of a rebranding exercise, the strapline appears on the charity’s website, in a new series of posters, ...

Nestlé has taken steps to withdraw its ‘The Smile Factory’ advertising campaign following an appeal from the British Society of Dental Hygiene and Therapy (BSDHT) mentioned in the September ...

NCVO has changed its strapline, adopting a shorter and broader description for the groups that it aims to serve. Previously the umbrella body’s strapline stated that it was “giving voice and support ...

Carlsberg unveils new strapline The Danish lager is revamping its packaging, amending its visual identity, and launching a new advertising campaign to promote the changes across 140 markets. Ads will ...

Like all politicians, the UK's Prime Minister, Theresa May, repeats phrases she thinks will catch the public imagination and help her get elected, even if they are complete nonsense. Some of those ...