The economic might of the IPL serves as a fascinating case study of the interplay between media rights values, massive ...

As per the report, among IPL viewers, two out of three recall a fantasy sports brand, followed by tyre brands, with one in ...

The IPL has once again proven to be a magnet for advertisers, with the 2025 season witnessing a notable 12% increase in ...

Meta has rolled out its latest AI models under the Llama 4 banner. The release includes three new models: Llama 4 Scout, ...

Women are everywhere in Indian ads today but are they really in charge or just playing a part? Are their stories truly ...

This article delves into how The White Lotus captured the public imagination, mixing sharp satire, stunning locations, and ...

Sunder Balasubramanian breaks down how Myntra Fwd is capturing Gen Z’s attention through trend-first marketing, ...

In this article, we explore how Slurrp Farm taps into everyday parenting moments and community-building to stand out in the ...

World Autism Day, on April 2nd, raises awareness and fosters inclusion. This article explores campaigns worldwide that ...

In this article, we take a closer look at how Amul’s summer marketing strategy turns up the heat, mixing nostalgia, ...

The platform has launched AI-driven ad tools to enhance e-commerce advertising, optimising performance through omnichannel ...

As part of this campaign, Lufthansa and Falguni Shane Peacock explore how travel and fashion intersect, using the runway to ...