Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create ...

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of ...

When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's ...

Even as AI floods workflows with speed and scale, professionals argue that it can’t mimic instinct, cultural fluency or ...

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.

Dentsu to use Criteo’s Commerce Media Platform for global performance campaigns across its retailer channels.

Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human ...

Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

Three Indian campaigns have been shortlisted in the Health & Wellness category. This includes Leo for Whisper’s ‘Project ...

Articles written by Divanshi Gupta ...

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, ...

Consolidates its APAC operations under a single brand; expands its digital solutions business into nine emerging markets.