Chinese Wok has launched a cricket-themed campaign for the current IPL cricket season. The campaign offers a meal deal called ...

Agency to act as a platform for women professionals and entrepreneurs to collaboratively offer clients their expert services ...

Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity ...

Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.

Our weekly roundup of the latest appointments and account wins news from 82.5 Communications, KRAFTON India, Cheil SWA, Curry ...

India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, ...

Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says ...

Masoom Minawala has called it a day at Schbang MMaximise after a two-year stint. After turning Schbang MMaximise into a ...

Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds ...

IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...