WeChat mini-programs are “sub-applications” within the WeChat ecosystem. They enable to provide advanced features to users such as e-commerce, virtual store tour, task management, coupons, and other ...

WeChat started out as a messaging APP, and quickly extended its functions to include social medias and services. However, the core of WeChat business model is e-commerce: the ability of WeChat to ...

On May 29, JD.com announced an upgraded strategic partnership with Xiaohongshu, launching the “Red-JD Plan.” Starting from June 5th 2025, except for a few special categories, all brands and merchants ...

In this article, we will look into: What is WeChat Pay – for end users click here What is WeChat Pay – for companies click here; How can foreigners apply for WeChat Pay (for individual) click here How ...

Dou Yin is an impressive product: it was developed in 200 days, and within a year got 100 million users, with more than 1 billion videos viewed every day. How did a team of 8 achieved such as result ...

Amid the Covid-19 epidemic, Tencent released its Q4 2019 results. The performance is overall good, with a large uptake of Mini-program transactions and revenues from FinTech sector. A service ...

Summary Insights Fashion Marketing Campaign on Douyin may drive 60% of potential transactions out of the platform Douyin launched “Omnichannel Measurement” to monitor the contribution of Douyin ...

A guide including: the major Tmall advertising formats; How to create a strategy for each type of Tmall advertising; What is a good ROI; How to create a Tmall advertising spending plan in 3 simple ...

WeChat just released its most rigorous policy to date regulating incentived sharing and external links. The policy banned some of the most common campaign tactics. Here are some of the highlights of ...

WeChat Official Accounts are drawing a lot of interest these days, as WeChat has risen to dominate the Chinese social media space (Chinese users spend ⅓ of their smartphone time on WeChat). Most ...

China Digital Luxury Report 2019 Every year, WalktheChat compiles the best data from digital luxury analysts into one report packed with insights. This year we combined data from McKinsey, Bain, BCG ...

Kuaishou and Douyin are the two largest short-video platforms in China. However, due to the difference in their audience demographics, the 2 platforms have evolved quite differently: Kuaishou has 3-5 ...