Airbnb has appointed Rebecca Van Dyck as its new chief marketing officer, filling a position that has been vacant since 2018. Acing the Science of Marketing Technologies. TalkCMO is a digital platform ...

TalkCMO is a digital platform that creates conversations on Marketing Technology and Digital Transformation of the marketing function. Through active and interesting news, views and interviews with ...

Forging and maintaining relationships with prospects and customers has never been more important than it is now. Therefore, it is crucial that employees working for B2B organizations maintain human ...

Authenticity sells more than advertising. That’s why brands are turning to YouTube influencers who know how to tell stories that resonate, encourage and drive action Acing the Science of Marketing ...

Influencer marketing isn't just about follower count; it's about engagement levels and the strength of the relationship between the brand and the influencer. Acing the Science of Marketing ...

Ad fatigue happens when audiences see the same ads too often, reducing audience engagement. It's vital for brands to refresh their strategies to connect better. Acing the Science of Marketing ...

Authenticity sells more than advertising. That’s why brands are turning to YouTube influencers who know how to tell stories that resonate, encourage and drive action Acing the Science of Marketing ...

Twitter is reportedly working on a new process that would ostensibly prevent users from using certain app features until they can demonstrate that they are actually human – “by spending time engaging ...

The sales and marketing department has always been at odds when discussing their respective impact on the overall growth of the organization. The digital divide between sales and marketing is not ...

Uncover the power of real-time marketing in today's digital landscape. Learn how to leverage timely engagement for improved customer connections and brand growth. Acing the Science of Marketing ...

When planning an event, it's essential to map out a clear schedule. This schedule should outline what will happen, including talks, workshops, and activities. This ensures everything runs smoothly and ...

Stirista, a data-driven marketing solutions provider, is inviting Oracle’s existing clients to work with its audience data segments following the closure of Oracle’s advertising business. With a wide ...