In behavioral economics, recency bias (also known as availability bias) is the tendency for people to overweight new information or events without considering the objective probabilities of those ...

This 1997 article explains the concept of 'recency' planning, the idea that most advertising works by influencing the brand choice of consumers. Recency planning is based on the sensible idea that ...

Recency bias is the tendency for people to overweight new information or events, projecting them into the future while ignoring long-term evidence. This bias causes many investors to engage in ...

An ugly term for a nasty practice —recency bias — the tendency to elevate contemporary or most recent achievements above those of the past. All that grainy, juddering footage of sports stars ...

Anyone can contribute to The Roar and have their work featured alongside some of Australia’s most prominent sports journalists. Recency bias in strategic planning is dangerous. All of us tend to ...