Sullivan was the mastermind behind those ads, acting as director and producer after competing against Mays for years in the cutthroat world of TV pitchmen. To his credit, Sullivan -- like Mays ...

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One of the first athletes to recognize the power of social media, Shaq – with nearly 15 million Twitter followers – has become a savvy businessman and one of America's top pitchmen.

and apparel companies to fix the price of student-athlete labor near zero and make student-athletes unwitting and uncompensated lifetime pitchmen for the NCAA,” the lawsuit states. The suit said ...