Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention.

Curly and wavy hair comes naturally to some; for others, chemical hair transformations called permanent wavings or hair perms are used to achieve a certain look. Hair perms are chemical treatments ...

He now gets a perm every time he visits his barber in downtown Manhattan. Perms, or the permanent wave, have been a fixture of American culture since the late 19th century and reached peak ...

"Perms for men are beneficial because they are low maintenance, but also because it gives men an opportunity to change their look without necessarily having to change their cut or color," says ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

Perms are known for their ability to create and define curls that last for months through chemical processing. With a digital perm, we're not relying on the chemicals alone to create the curls ...

Jessica Chou for The New York Times Those same revered features — or, in this case, men’s perms — are then circulated using social media. Brendan Noji, 25, an L.G.B.T.Q. youth services ...

Perms have become the new style of choice for Gen Z men looking to reinvigorate their look. You may have noticed more men than ever rocking curls on the streets as the male perm enters its own ...

Boys with perms. They’re everywhere you look. They’re huddled, wearing large backpacks and even larger sweatpants, outside of middle schools or in the energy drink section at Circle K.