Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

A recent study reveals a surprising link between longevity and verbal fluency—the ability to effectively recall and utilize vocabulary.

22 23 To investigate the possible independent effects of the physical (RPE) and psychic sensations generated during exercise, we developed a novel perceptual scale to quantify the (psychic) sense of ...