Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

Table 1: Some examples of different sensory modalities. For each modality, some examples of sensory systems that use that modality are provided. Akesson, S. & Backman, J. Orientation in pied ...

A recent study reveals a surprising link between longevity and verbal fluency—the ability to effectively recall and utilize vocabulary.

People have two copies of most of their genes, one from each parent. Mutations can change or silence one or both copies. In the case of the Syngap1 gene, research has shown that two working copies are ...

22 23 To investigate the possible independent effects of the physical (RPE) and psychic sensations generated during exercise, we developed a novel perceptual scale to quantify the (psychic) sense of ...