Five years before launching Ouai, the cult hair care brand that has since expanded into body and fragrance, founder and ...

On top of her work as a stylist for Bella Hadid and Kim Kardashian, Jen Atkin founded her own brand, Ouai, in 2016. Atkin ...

Over the years, I've tested countless dry shampoos, trying to find that diamond-in-the-rough formula that soaks up oil and sweat without leaving a chalky residue, turning my hair ...

Ouai products, including the brand’s leave-in conditioner, are on sale for PEOPLE readers with our exclusive code. The ...

The best shampoos for oily hair give a deep clean without stripping moisture. We rounded up standout formulas to combat ...

I’ve found that OUAI Detox Shampoo really works by lifting away all the buildup from dry shampoo, styling products, and oils. It’s packed with apple cider vinegar, which gives my scalp that ...

It gives “surfer-girl chic,” and it smells really good, too.

Ouai Dandruff Shampoo brings an element of luxury to dandruff-care, and kept my scalp totally free of flakes. Let’s be honest: There’s nothing fun about dandruff. Whether it’s the white ...

This article is part of our series Battle of the Brands, in which we compare category-leading products to their counterparts to determine which are actually worth your money. I tested the two ...

Colin Walsh is said to leave the company on August 1, John Brownlee, P&G’s Senior VP of North America Hair Care, will succeed ...

This feels like the ultimate bedroom upgrade,” she concludes. “When I received a PR email about the DedCool x OUAI Melrose Place launch, I knew that I had to try out this fruity, floral ...