Incrementality measurement is designed to understand the full contribution of a specific marketing effort, be that a specific ...

That is why it is essential to make sure that your measurement system—your gages, personnel, methods, and procedures—is ...

Fragmented data and failing attribution models? Here’s how to flip the script with smarter, privacy-first measurement. The ...

Discover why emotional engagement is redefining audience measurement. Learn how AI-powered tools like facial expression ...

Traditional approaches to benchmarking brand performance have struggled to keep pace with industry dynamics. While individual ...

Red Pitaya, which does software-defined instrumentation, unveiled next-generation hardware akin to the "Raspberry Pi of measurement" gear.

Chemical storage facilities, whether for raw materials, intermediates, or final products, pose significant measurement ...

Parents or caregivers could reliably make anthropometric measurements such as height, weight, and head circumference.

In the International Invention and Innovation Competition (I3C) 2025, the Unair (Airlangga University) team successfully won ...