It’s much more difficult to collect measurable data representing patient health or wellbeing. The availability and measurability of data quantifying a metric is an important criterion to consider in ...

At the beginning of my career, I was told that OOH has no scientific formulae to drive measurability and advertisers in the similar space had no system to acquire the ROI on their investments for ...

SAN DIEGO— Urban Land Institute Greenprint Center for Building Performance's collaboration with sustainability-software company Measurabl indicates the future of sustainability is becoming ever ...

According to Professor Geoff Bick, convenor of the Strategic Marketing for Executives course at the UCT Graduate School of Business (GSB), a major challenge to marketers remains measurability ...

Josh Chasin is out as Chief Measurability Officer of VideoAmp, one of three audience measurement research suppliers to receive conditional certification as an advertising currency by the U.S. JIC ...